Avantone is a creative vehicle, bringing to market things they see as missing in the industry. This can be as simple certain price points they feel should be met to give excellent quality for reasonable pricing. At other times, it may be an item that simply does not exist until they build it. Avantone don't use the shotgun approach in creating a product line. Each and every product they create has passion and purpose behind it, whether it costs $20 or $1000.